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Olaf Hussein

Research - Styling - Visual merchandising

An internship, continuing into part-time employment at a small Amsterdam boutique label in Amsterdam. First, Research was done about the consumer landscape of Olaf Hussein, where after that the responsibility shifted to the store set-up and helping in events and activations.

For the internship, research was done about the demographics of Olaf Hussein customers and their consumer behaviour. A way to get this data into tangible results that can be used for collections or other executions, a styling lookbook was made from tags on Instagram. Exactitudes, by Ari Versluis and Ellie Uyttenbroek, was used as a reference.

The highlight was helping Olaf Hussein with his Paris Fashion Week pop-up. Being close to friends like Daily Paper and Filling Pieces, it was an inspiring and fruitful experience meeting many different fashion staples.