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.LUM | C=0


Creative Direction - Spatial Design - Experience Design













This project presents event styling by merging music, food, design and art. .LUM C=0 is focussing on bringing together and celebrating different people and cultures and presenting them in a fresh conceptual way.











.LUM started because we felt a need to bring our friends, family and strangers together to be able to share love and culture. Since the pandemic ended, the events and music presented in the Rotterdam club scene felt like taking us out of this world, disrupting, instead of celebrating it. We wanted to do the opposite and celebrate our world and culture.


The name .LUM | C=0 is cryptic, raising questions on whether it’s a name or how to pronounce it. It's distinct but triggers the viewer to come up with their interpretation. For us, it means bringing together different people and different arts in food, design and music, and presenting them all together in a symbiotic way, so it feels like a whole.












What mystery attracts us, how can we match that with our philosophy and how can we translate that into a musical event that attracts and brings together people? What elements, like fashion, design, art, spatial experiences and musical vibrations can be styled together to attract a broad audience that is both inclusive but one-of-a-kind? It was all about watching movies, reading theories, trend watching and listening to music before we landed on the concept.


This project gave me the experience of being responsible for the presentation of a concept in which people are the major subject. Managing timelines and costs is also really important, but foremost it enables me to have a great creative and conceptual outlet.




















A PROJECT BY PRINCIPLE for NIKE EHQ    
  2023 A PROJECT BY PRINCIPLE BY HUGO OUT